By Rading Biko
Neotech Kenya has launched LIVIA App a mobile technology platform that seek to connect users in need of medicines or other pharmaceutical products.
This move is aimed at disrupting the retail pharmacy business in the country where almost 90 percent of medicine and pharmaceutical users prefer visiting their pharmacy for prescriptions.
“Livia App is to the retail pharmacy industry, while Uber is to the taxi industry. We have signed up reputable chemists in Nairobi and Mombasa as Livia Partner Chemists. As partners, they receive an instant alert when a customer makes an order for medicine or personal care items via the app and are invited to submit quotations. Chemists that offer the most competitive price are then linked with the customers.” Says Dr. Samier Muravvej, Chief Executive Officer of Neotech Kenya.
The App is available on both Google and Apple Appstore and it allow users to get the best possible price on medicine and personal care items from a wide selection of chemists that have been on boarded on the App.
It’s designed to benefit both the partner chemist and the end-user. Chemists that offer competitive pricing are able to liquidate their stock through the App, while customers who use the App access quality drugs affordably and conveniently.
“Think about a young parent who needs drugs delivered for their child at home and does not want to spend time looking for the chemist with the best price. Livia allows them to make the order via their phone and arrange for delivery,” said Dr. Muravvej.
According to Dr Izaq Odongo the new innovation seek to ease the burden of accessing to healthcare and medication across the country.
Though safety still remains a major challenge to most physical pharmacy users, the App will aim to promote safety and build customer trust among consumers.
“Livia ensures its partner chemists go through a rigorous vetting process to ascertain that they can supply safe drugs.Safety is naturally a key concern for our customers and for us as well. This why we working closely with the Pharmaceutical Society of Kenya and vetting our partner chemists.” Comments Dr. Muravvej.
The App has also secured the endorsement of the Pharmaceutical Society of Kenya.
Livia is also actively engaging with insurers with a view to securing partnerships.
“Insurers who partner with us will not have to deal directly with chemists as through the App, we will be able to create the largest pharmaceutical network that they can tap into.”Dr.Muravvej adds.
At the moment the App is available only in Kenya. Plans are underway to expand in East Africa states as well as Ghana and Nigeria in West Africa.
“We will commence this expansion once we hit our target of 100,000 active users here in Kenya,” Dr.Muravvej advises.
Dr. Muravvej is also planning to have the App accommodate doctors who will be tasked with generating prescriptions on the Livia app and tag patients.